ESG Marketing Specialist
6 days ago
About You
We are seeking a highly skilled ESG Marketing Specialist to join our team at Virtusa. As a key member of our marketing department, you will be responsible for developing and executing integrated marketing campaigns that highlight our company's strengths in fostering a supportive work environment and its dedication to ESG principles.
About the Role
As an ESG Marketing Specialist, you will lead the creation of engaging multimedia content that showcases our innovative HR initiatives and impactful ESG activities. You will maintain a strong online presence on relevant social media platforms, enhancing our profile as a top employer and a leader in sustainability.
Responsibilities
- Strategically develop and manage integrated marketing campaigns that highlight our company's strengths in fostering a supportive work environment and its dedication to ESG principles.
- Lead the creation of engaging multimedia content that showcases our innovative HR initiatives and impactful ESG activities.
- Maintain a strong online presence on relevant social media platforms, enhancing our profile as a top employer and a leader in sustainability.
- Analyze and respond to trends in talent acquisition and ESG reporting, using data to drive visibility and attractiveness to potential employees and stakeholders.
- Collaborate closely with HR and sustainability departments to ensure that messaging is consistent and reflects our company's values and strategic objectives.
- Organize and participate in key industry events and webinars to boost both employer and ESG brand visibility, ensuring that we are seen as a thought leader.
- Engage with external partners and agencies to further employer and ESG branding efforts, ensuring external communications align with internal values and strategies.
Requirements
- Bachelor's or Master's degree in marketing, Communications, Environmental Science, Sustainability, or Human Resources, with a strong understanding of both fields.
- At least 5 years of relevant experience in a marketing role with responsibilities covering both talent marketing and ESG initiatives.
- Demonstrated ability to craft and execute effective multi-channel marketing strategies that engage diverse audiences.
- Experience with digital marketing, content creation, and public relations, particularly within the contexts of HR and sustainability.
- Strong analytical skills, with the ability to leverage metrics and insights to optimize campaign performance and strategy alignment.
- Excellent leadership and communication skills, capable of inspiring teams and engaging with senior stakeholders.
- Proven track record in managing projects that require coordination across multiple departments, ensuring cohesive and effective outcomes.
What We Offer
We offer a dynamic work environment, opportunities for growth and development, and a competitive compensation package. If you are a motivated and experienced ESG Marketing Specialist looking for a new challenge, please submit your application.
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