Market Insights Lead

2 weeks ago

Bengaluru, Karnataka, India beBeeConsumerInsights Full time ₹ 24,00,000 - ₹ 40,00,000
Job Description

The ideal candidate will lead end-to-end market research programs, identify trends in the gold, diamond, platinum, and fashion jewellery sectors, and monitor global benchmarks.

Key Responsibilities
  • Lead strategic market intelligence programs, including consumer, category, competition, and macroeconomic research across domestic and international markets.
  • Drive segmentation, psychographic profiling, and lifestyle mapping of target consumers across tiers (Luxury, Premium, Mass).
  • Deliver insights on demand forecasting, pricing sensitivity, product mix optimization, and collection lifecycle management.
  • Benchmark competitors across pricing, assortment, promotions, and regional presence.
  • Analyze retail, digital, franchisee, and international channel performance across 300+ stores or online platforms.
Required Skills and Qualifications

A Master's degree in Marketing, Strategy, Economics, or Data Science from a top-tier institution is required. The ideal candidate will have 10-12+ years of relevant experience in market research, consulting, or strategy roles.

Benefits

This role offers a unique opportunity to lead a cross-functional team of analysts, researchers, and external agencies, standardizing research frameworks for Jewellery Research.

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