Market Insights Manager

2 weeks ago

Bengaluru, Karnataka, India Netradyne Full time

Market Insights Manager

Based in Bengaluru, India

Role Overview

We are seeking a highly analytical and collaborative Market Insights Manager to drive actionable insights across the UK and Europe. In this role, you will be the go-to expert for regional, industry, competitor, and target persona intelligence, directly supporting our growth marketing and Account-Based Marketing (ABM) strategies. You will also own the measurement of Netradyne's brand perception in these markets and develop plans to address gaps and strengthen our positioning.

Key Responsibilities

Market & Industry Intelligence

  • Conduct research and analysis of the UK and European fleet, logistics, and commercial vehicle markets
  • Identify emerging trends, regulatory changes, and growth opportunities within target industries
  • Deliver regular market landscape reports to inform go-to-market and product strategies

Competitor Analysis

  • Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement
  • Provide actionable intelligence to help shape Netradyne's differentiation and value proposition
  • Maintain a competitor intelligence repository for use by marketing, sales, and product teams

Persona & Buyer Insights

  • Develop and update detailed target persona profiles for enterprise buyers and influencers in the region
  • Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research
  • Support ABM and enterprise marketing teams with persona-driven messaging and campaign planning

Brand Perception & Positioning

  • Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure Netradyne's reputation among target audiences
  • Analyze findings to identify strengths, weaknesses, and perception gaps
  • Collaborate with marketing and communications to develop and implement plans to address brand gaps and enhance market positioning

Stakeholder Collaboration

  • Work closely with enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution
  • Present findings and recommendations to senior leadership and cross-functional teams
  • Support the creation of thought leadership and content marketing with data-driven insights

Required Qualifications

  • 7+ years of experience in market research, competitive intelligence, or insights roles, preferably in B2B technology, SaaS, or automotive/fleet sectors
  • Demonstrated expertise in market, industry, and competitor analysis for UK and/or European markets
  • Experience supporting enterprise marketing and/or ABM programs with actionable insights
  • Strong analytical skills with proficiency in new-age research tools, survey platforms, and data visualization
  • Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations
  • Fluency in English required; additional European languages a plus

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