
Branding Leader
2 days ago
About this role:
- Drive brand experience and marketing efforts as a Senior Executive.
- Ensure consistent branding across offline touchpoints, including bus branding, uniform standardization, lounges, hoardings, and on-ground marketing activations.
Key Responsibilities:
- Develop and maintain brand consistency across buses, lounges, uniforms, and other offline assets.
- Work closely with vendors to execute high-quality bus branding, uniforms, and physical branding assets.
- Collaborate with the Operations team to enforce branding across buses and maintain consistency in execution.
- Implement visibility mechanisms to track branding effectiveness and maintain standardization.
Requirements:
- 3-4 years of experience in brand activation, offline marketing, vendor management, or retail branding.
- Strong understanding of offline branding execution, vendor coordination, and operations alignment.
- Experience in on-ground activations, branding audits, and visibility tracking mechanisms.
- Ability to manage multiple projects simultaneously and work with cross-functional teams.
- Strong negotiation and relationship management skills for vendor coordination.
- Detail-oriented with a passion for brand consistency and execution excellence.
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