Salesforce Optimisation Specialist

10 hours ago

Anantapur, Andhra Pradesh, India beBeeExpert Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title:

Salesforce Optimization Expert

Job Description

We are seeking a highly skilled and proactive Salesforce expert to lead the day-to-day management and optimization of our Salesforce platform in a fast-paced retail environment.

This role is central to driving customer engagement, supporting sales and marketing campaigns, and enhancing operational efficiency through data-driven insights and system improvements.

The ideal candidate brings both technical CRM expertise and a strong understanding of the retail landscape.

Key Responsibilities:
  • Manage and maintain Salesforce CRM data related to customers, product inventory, promotions, and campaign performance.
  • Collaborate with cross-functional teams (retail, ecommerce, marketing, customer service) to align CRM initiatives with business goals.
  • Build, customize, and maintain Salesforce reports and dashboards for actionable insights across sales and customer engagement.
  • Identify and implement workflow automations and process enhancements within the platform.
  • Support and train end users (store managers, customer care, marketing teams) to maximize adoption and efficiency.
  • Ensure high data integrity through regular audits, deduplication efforts, and structured data management practices.
  • Coordinate with external consultants or developers for advanced customizations or integrations, as needed.
  • Stay informed on Salesforce releases and retail CRM trends to proactively recommend improvements.
Requirements
  • 3+ years of hands-on experience working with Salesforce Marketing Cloud in a retail or consumer-facing organization.
  • Salesforce Administrator certification strongly preferred.
  • Proficiency in managing CRM processes including lead management, campaign tracking, and reporting.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Solid communication skills and the ability to work with both technical and non-technical teams.
  • Experience supporting omni-channel retail operations is a plus.

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