Strategic Marketing Professional

19 hours ago

Salem, Tamil Nadu, India beBeeMarketing Full time ₹ 9,50,000 - ₹ 13,50,000
Job Description

Established in 2004, we designed and built bespoke marketing ecosystems for brands. We partner with over 300 clients in 40+ countries.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.

We drive creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

Required Skills

We are looking for someone who is comfortable working with data and numbers while also knowing the pulse of great content that works for social media audiences.

  • Briefing and working with agency partners to align plans and ensure deliverables are being completed on time as per plan.
  • Developing Go To Market strategies for Shorts social marketing activations including owned and operated social and the social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals.
  • Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly.
  • Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.
  • Inform and sometimes implement paid media to drive reach.
  • Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
Benefits

Collaborate with colleagues marketing and business teams as well as the social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.

  • Great communication and presentation skills to represent the work well in forums with key stakeholders.
  • Great team player.
Others

An experimentative and dynamic mindset.

  • Continuous optimization of influencer plans based on feedback, learnings and results.
  • Proactiveness and willingness to run robust experiments to optimize influencer marketing plans which inform future marketing strategies.
  • Innovation: Ensuring brand's social is at the crux of topicality in the Indian social media ecosystem.
  • Passion for and inquisitive about AI and new technologies.
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

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