Digital Transformation Specialist

1 week ago

Dindigul, Tamil Nadu, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

Our mission is to empower individuals to live healthier and longer lives by leveraging science-backed solutions that cater to key pillars of health and wellness.

We offer bespoke nutrition and fitness programs designed to help users achieve their health goals, manage chronic conditions, and upgrade their overall well-being.

About the Role:

As a performance marketing specialist, you will be instrumental in expanding our digital footprint through cutting-edge strategies that drive quality traffic and conversions across global markets.

Your Key Responsibilities:

  • Develop strategic advertising campaigns tailored to business objectives, target audience, and budget allocation
  • Conduct thorough keyword and audience research to identify opportunities for campaign optimisation
  • Set up, manage, and optimise Amazon ads campaigns across Amazon, both domestic and international platforms
  • Monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and adjust strategies accordingly to meet or exceed KPIs
  • Regularly analyse campaign performance data using Analytics and other reporting tools
  • Generate reports outlining key findings, trends, and actionable recommendations for continuous improvement

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field with at least 2 years of relevant work experience
  • In-depth knowledge of Amazon ads, including campaign setup, optimisation techniques, and audience targeting
  • Proficiency in data analysis tools such as Google Analytics, Facebook Analytics, or similar platforms
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and stakeholders

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