Marketing Campaign Manager

5 hours ago


Kanpur, Uttar Pradesh, India beBeeStrategist Full time ₹ 60,00,000 - ₹ 1,20,00,000
Performance Marketing Strategist

We are seeking a skilled and data-driven Performance Marketing Strategist to join our team. The ideal candidate should have experience in managing paid media campaigns, optimizing ad spends for maximum ROI, and driving measurable revenue growth.

Key Responsibilities:
  • Develop, implement, and optimize performance marketing campaigns across platforms.
  • Build full-funnel strategies tailored for D2C brands.
  • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
Conversion & Growth Optimization:
  • Conduct A/B testing on creatives, copies, audiences, and landing pages.
  • Optimize ad funnels (from click to purchase) to reduce CAC and improve ROAS.
  • Collaborate with UI/UX and product teams to optimize website CRO.
Analytics & Reporting:
  • Track, measure, and analyze campaign performance using tools such as Google Analytics and Meta Business Suite.
  • Provide weekly and monthly performance dashboards with actionable insights.
  • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
Personality & Culture Fit:
  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.

The successful candidate will have a proven track record of scaling D2C campaigns with significant monthly ad spends.

A strong analytical skills and ability to translate data into strategy is required.

Hands-on experience with Shopify or similar e-commerce platforms is a plus.



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