
Digital Fundraising Professional
10 hours ago
- Campaign Planning and Optimization: Plan, execute, and optimize Google Ads campaigns to maximize donations and achieve monthly fundraising targets.
- Keyword Research and Targeting: Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
- Performance Tracking and Analysis: Track, analyze, and report on campaign performance, providing actionable insights for growth.
- Creative Collaboration: Collaborate with the creative team to align ads with campaign goals and donor psychology.
- Stay Updated: Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies.
- Education: Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory if experienced).
- Experience: Minimum 3 years of proven experience in crowdfunding and performance marketing in the Indian market.
- Google Ads Expertise: Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
- Analytics Tools: Hands-on experience with conversion tracking, remarketing, and analytics tools.
- Soft Skills: Ability to work independently and deliver results under strict timelines.
- Communication Skills: Excellent analytical, communication, and problem-solving skills.
- Achieving and maintaining ROAS of 2+ across campaigns.
- Steady growth in donation volumes and donor base.
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