Strategic Marketing Campaign Coordinator

7 days ago


Chennai, Tamil Nadu, India HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED Full time
Marketing Campaign Specialist Role Overview

As a Marketing Campaign Specialist with HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED, you will play a key role in driving the company's marketing strategy forward. Your primary responsibility will be to manage the marketing support team and ensure the successful execution of marketing campaigns. You will be responsible for creating and delivering digital and traditional marketing campaigns, working closely with internal design teams and external agencies. Additionally, you will monitor and analyze campaign performance, providing regular reports to measure effectiveness.

Key Responsibilities:
  • Support the digital marketing manager in creating and delivering marketing campaigns.
  • Help increase the number and quality of marketing campaign execution.
  • Lead actions to execute marketing campaigns.
  • Create campaign briefs.
  • Work closely with internal design teams and external agencies.
  • Support in creating campaign content, storylines, videos, and their scripts.
  • Monitor and analyze campaign performance.
Requirements:
  • Master's degree in marketing or a similar degree from a reputable institution.
  • 2-4 years of experience in B2B marketing, with a focus on driving marketing and digital marketing campaigns.
  • Hands-on experience of running successful digital marketing campaigns.
  • Basic digital marketing certifications – Google Ads, Google Analytics, LinkedIn Campaigns, Facebook & Instagram.
  • Strong analytical skills, able to draw insights and intelligence from marketing data.
  • Excellent project management skills, ability to manage multiple projects at the same time in a fast-paced environment.


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