CRM Marketing Campaign Strategist

7 days ago


Gurgaon, Haryana, India Harfun Full time

About Harfun

Harfun is an innovative e-commerce and startup company looking for a highly skilled CRM marketing campaign strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing email, SMS, Whatsapp, Fb Messenger & Push Notification campaigns to target users with relevant and personalized communication.

The Role:

We are offering a competitive salary range of $80,000 - $120,000 per annum based on experience. The ideal candidate will have 3-6 years of experience in CRM marketing, preferably in the e-commerce or startup industry. A bachelor's degree or equivalent practical experience is required.

Key Responsibilities:

  • Develop and execute CRM marketing strategies to drive customer retention, engagement, and measurable KPIs

  • Lead loyalty efforts, understanding and mapping user behavior, and piloting and experimenting with new constructs and final rollouts

  • Drive and monitor A/B tests and data-driven experiments

  • Responsible for quality assurance of all CRM campaigns

  • Lead the reporting, monitoring, tracking for different campaigns and publish performance dashboards

  • Learn everything about customers through data and use it to drive CRM campaigns

Required Skills and Qualifications:

  • Bachelor's degree or equivalent practical experience

  • 3-6 years of experience in CRM marketing, preferably in e-commerce or startup industry

  • Knowledge of Google Analytics, Clevertap, Moengage, Excel

  • Experience in campaign planning, execution, and measurement process

  • Comfortable handling large volumes of data

  • Quick learner and highly action-oriented with ability to work in fast-paced dynamic environment

  • Excellent team player with good written and verbal communication skills

Benefits:

We offer a dynamic work environment, opportunities for growth and professional development, and a competitive salary package.



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