Senior Integrated Marketing Specialist

5 days ago

India beBeeCampaignManager Full time ₹ 5,00,000 - ₹ 8,00,000
Job Description:

The Campaign Manager will oversee the development and execution of integrated marketing strategies. This role involves planning, executing, and analyzing campaigns to achieve business objectives.

This position requires collaboration with cross-functional teams including design, content, sales, and product to ensure alignment with overall business goals and objectives.

  • Develop and execute cross-channel (digital, social, email, and offline) marketing campaigns
  • Oversee the full lifecycle of a campaign from strategy development and creative briefing through to execution and performance analysis
  • Collaborate with cross-functional teams to ensure campaigns are aligned with overall business goals and objectives
  • Track campaign performance, analyze results, and provide data-driven recommendations for improvement
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3–6 years of experience in campaign management or digital marketing
  • Strong knowledge of digital marketing platforms including Google Ads, Meta Ads, LinkedIn, Email Marketing tools, etc.
  • Proficient in analytics and reporting tools such as Google Analytics, CRM systems, and Marketing Automation platforms
  • Excellent project management and organizational skills
  • Strong communication, collaboration, and stakeholder management abilities
Benefits:
  • Opportunity to work on cross-functional teams
  • Chance to develop and execute innovative marketing strategies
  • Professional growth and development opportunities

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