Visionary Brand Marketing Strategist
1 month ago
Furlenco is a pioneering furniture rental company that empowers urban Indians to live better in their homes. We offer award-winning furniture and home decor with access to rent, buy, sell, and buy back services.
Our team of expert designers creates in-house furniture that goes beyond just functionality. We provide decor, accessories, and appliances to help customers furnish their entire home, room, or corner without visiting multiple stores or websites.
For those interested in working at Furlenco, our People website offers an inside look into what it's like to be part of our team.
We are seeking a talented Brand Head to lead our Brand Marketing team and bring innovative ideas to life.
The Role- Develop the Brand Vision: Create and execute creative strategies to amplify brand awareness and spark excitement, ensuring alignment with business goals.
- Liaison with Teams: Understand communication mandates for both online and offline initiatives, including app/website, email, SMS, push notifications, ads, and physical stores.
- Craft and deliver integrated marketing campaigns that leave a lasting impact.
- Lead photo/video shoots, collaborations, activations, and media interventions that turn heads.
- Define campaign briefs and deliverables to bring clarity to communication objectives.
- Inspire and guide the creative team to develop cutting-edge content that captivates audiences.
- Ensure consistent branding across all channels, including social media, websites, and physical stores.
- Partner with internal teams and external agencies to bring campaigns to life on time and within budget.
- Work closely with cross-functional teams to ensure the brand voice resonates through every channel.
- Define KPIs, track campaign success, and analyze performance with laser-like focus on results.
- Present insights and recommendations to continuously elevate the brand's impact.
This role is ideal for someone who excels at building iconic brands, driving innovation, and staying ahead of industry trends.
We estimate the annual salary for this position to be around ₹25-30 lakhs (₹2.5-3 million) depending on experience and qualifications.
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