Senior GTM Operations Specialist

1 week ago

Kottayam, Kerala, India beBeeRevenue Full time ₹ 1,00,00,000 - ₹ 1,50,00,000

About this role

We are seeking a skilled and motivated GTM Engineer to join our Growth team.

This is a hands-on, execution-first role focused on translating go-to-market (GTM) strategies into operational systems across our ABM, outreach, and CRM stack, using modern RevOps tools.

You will lead the charge in enriching leads, orchestrating personalized outreach, integrating performance data, and driving measurable pipeline growth from high-value accounts.

Key Responsibilities:

  • Implement, administer, and maintain AI First Automation tools including Clay, SmartLead, Zoho CRM, GetSales.io, Apollo, and other Mar Tech tools.
  • Partner with Marketing and Sales to streamline CRM workflows, lead routing, and campaign attribution.
  • Create and maintain performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Execute account-based marketing strategies, focused on driving new business and expanding existing revenue in close collaboration with Sales, Customer Experience, and Marketing.
  • Coordinate with Sales, CX, and cross-functional teams to shortlist target accounts, map pain points, and operationalize ABM plans.
  • Monitor performance dashboards and troubleshoot campaign underperformance using behavioral signals, buying intent, and job change triggers from Clay and other platforms.
  • Partner with Marketing Ops and RevOps to streamline CRM workflows, lead routing, and campaign attribution.
  • Translate strategic input from Product Marketing and Content into account-specific assets and value propositions ready for deployment.
  • Oversee execution timelines with external vendors and agencies to deliver campaigns efficiently and on schedule.

Requirements:

  • 3+ years Account-Based Marketing experience in the B2B marketing and/or B2B SaaS industry preferred.
  • Hands-on experience with Clay, Zoho CRM, GetSales.io, Salesforce/Pipedrive, and automation tools like Zapier or Make or comparable technical tools.
  • Proven ability to plan and execute multi-channel campaigns aligned to account segments, company size, and deal stages.
  • An affinity for learning complex, highly technical products and strong technical aptitude generally.
  • Excellent analytical thinking – ability to identify conversion gaps and optimize based on data signals.
  • A self-starter who can work independently and take ownership of Revenue operations.

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