
Digital Marketing Professional
1 day ago
We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing paid campaign strategies across multiple platforms.
Key Responsibilities:
- Develop and execute paid campaign strategies across multiple ad managers.
- Conduct in-depth audience research to create targeted campaigns for conversions, leads, and brand awareness.
- Design and test ad creatives, copy, and formats to optimize performance.
- Manage campaign budgets, bids, and daily ad spends to ensure ROI.
- Monitor key performance indicators (KPIs) like CTR, CPC, CPL, ROAS, and adjust campaigns accordingly.
- Implement retargeting, lookalike audiences, and advanced custom audience strategies.
- Collaborate with design/content teams to create engaging ad content aligned with campaign goals.
- Stay up-to-date with platform updates, policies, and best practices.
Requirements:
- Minimum 2 years of experience managing performance campaigns.
- Hands-on experience with Business Manager and Facebook Ads Manager.
- Strong understanding of CPC, CPM, ROAS, and attribution models.
- Ability to analyze data, identify trends, and make informed decisions quickly.
- Experience in retargeting and remarketing campaigns is a plus.
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