Product Marketing Manager

1 month ago


Hyderabad, Telangana, India Akrivia Automation Private Limited Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Akrivia Automation Private Limited. In this role, you will be responsible for developing and executing marketing strategies to support the launch and growth of our SaaS products in international markets.


Key Responsibilities
Marketing Strategy and Planning

Develop and implement effective marketing strategies aligned with business goals, focusing on sales enablement, account-based marketing, and demand generation.


Sales Enablement

Collaborate with sales leadership to create sales tools, conduct sales training sessions, and ensure marketing initiatives support sales objectives.


Account-Based Marketing

Design and execute personalized ABM campaigns tailored to target accounts in various international markets, working closely with sales and other marketing functions.


Demand Generation and Lead Nurturing

Plan, execute, and optimize multi-channel demand generation campaigns to drive leads and revenue, and develop lead nurturing programs to engage prospects throughout the buyer's journey.


Performance Tracking and Analysis

Monitor and analyze campaign performance metrics to assess effectiveness, implement improvements, and provide regular reports to senior management on marketing performance and campaign outcomes.


Qualifications

We are looking for a candidate with 3-5 years of product marketing experience in the SaaS enterprise sector, with a proven track record of successfully launching and marketing SaaS products in international markets.


Candidates should possess hands-on marketing expertise, strategic thinking, and the ability to execute marketing campaigns from conception to completion with minimal supervision.


Familiarity with marketing automation tools, CRM systems, and analytics platforms is also essential.


About Akrivia Automation Private Limited

Akrivia Automation Private Limited is a leading provider of SaaS products, and we are committed to delivering innovative solutions that meet the needs of our customers.


How to Apply

Interested candidates should submit their resumes and cover letters to [insert contact information]. We look forward to hearing from you



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