Cloud Product Marketing Strategist

4 weeks ago

Hyderabad, Telangana, India Neutara Technologies Pvt Ltd Full time

We are seeking an experienced and creative product marketing specialist to lead the go-to-market strategy for our B2B SaaS cloud product. This role is ideal for a professional with a strong understanding of the SaaS business model and proven experience in B2B marketing.

About the Role

The successful candidate will be responsible for crafting compelling marketing messages, positioning the product effectively, and working closely with cross-functional teams including product, sales, and customer success to drive growth and engagement.

  • Develop, lead, and execute comprehensive go-to-market strategies for the SaaS cloud product, targeting B2B audiences.
  • Conduct in-depth market research to understand customer needs, competitor offerings, and market trends. Translate insights into actionable marketing strategies.
  • Craft clear and compelling product positioning, value propositions, and messaging that resonate with target audiences, differentiating the product from competitors.
  • Collaborate with internal teams to create marketing materials such as product datasheets, case studies, white papers, website content, email campaigns, and blog posts.
  • Work closely with the sales team to create sales tools (presentations, FAQs, battle cards) and train them on product features, competitive advantages, and market positioning.
  • Partner with the demand generation team to drive lead generation through digital marketing campaigns, webinars, trade shows, and other marketing channels.
  • Build relationships with key customers to generate testimonials, case studies, and references. Utilize customer feedback to inform product enhancements and marketing strategies.
  • Manage product launches from ideation to execution, ensuring that the right stakeholders are aligned, and the marketing plan is executed on time.

The ideal candidate should possess a bachelor's degree in marketing, business, communications, or a related field and have 5-8 years of experience in product marketing, preferably in a B2B SaaS environment. They should also have a strong background in market research, competitive analysis, and customer segmentation.

Requirements
  • Bachelor's degree in marketing, business, communications, or a related field. MBA is a plus.
  • 5 to 8 years of experience in product marketing, preferably in a B2B SaaS environment.
  • Proven experience in creating and executing go-to-market strategies for cloud-based products.
  • Strong background in market research, competitive analysis, and customer segmentation.
  • Deep understanding of B2B marketing dynamics and SaaS business models.
  • Strong copywriting and content creation skills.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM platforms (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
  • Excellent project management skills with a proven ability to manage multiple initiatives simultaneously.
  • Strong analytical skills, data-driven mindset, and a proactive approach to problem-solving.
  • Exceptional communication and collaboration skills to work effectively across teams.

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