Digital Content Lead

1 week ago

Vizag, Andhra Pradesh, India beBeeContent Full time ₹ 18,00,000 - ₹ 20,00,000

We are seeking a Content Strategy Lead to develop and execute a content strategy that drives brand engagement and conversion across creative and performance marketing.

Job Description:

The successful candidate will have 4+ years of experience in content creation and strategy preferably in D2C health wellness or beauty brands. They will possess a strong understanding of both brand storytelling and performance marketing content.

The Content Strategy Lead will be responsible for developing and leading the overall content strategy for the audience segment aligned with brand goals and marketing objectives. They will collaborate closely with product design and marketing teams to understand target personas and develop relevant content themes.

The role requires a creative thinker who understands how to speak to the modern consumer, with excellent writing editing and communication skills and a strong eye for detail.

Main Responsibilities:
  • Develop and lead the overall content strategy for the audience segment aligned with brand goals and marketing objectives.
  • Collaborate closely with product design and marketing teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.
Key Tasks:
  • Ideate and execute content for website email blogs landing pages product pages and brand campaigns.
  • Create engaging narratives around hair health product education and customer stories.
  • Lead the creation of ad copies scripts and creatives for paid campaigns Meta Google YouTube etc.
  • Optimize messaging for different funnel stages awareness to conversion in collaboration with the performance marketing team.
  • Monitor content performance metrics CTR CVR engagement and iterate accordingly.
Requirements:
  • Strong understanding of SEO principles social trends and email marketing.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • Proven experience in managing and scaling small to mid-sized content teams.

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