
DPM
2 weeks ago
We are looking for a Digital Marketing Manager to lead our marketing efforts and drive business growth. This is a key role in our organization, responsible for developing and executing strategies that meet our sales targets.
- Job Description:
Key Responsibilities:
- Campaign Planning and Execution:
- Plan and execute high-impact campaigns on various digital platforms (Meta, Google, YouTube, Instagram, LinkedIn & Q-commerce)
- Manage end-to-end ad budgets, A/B testing, CAC, ROAS – full accountability
- Content Creation and Management:
- Build and maintain content calendars in Hindi + Hinglish
- Deliver social-first ideas that resonate in UP markets
- Performance Measurement and Optimization:
- Monitor sales uplift from campaigns
- Link every click to conversions
- Influencer and Partnership Management:
- Run influencer & creator partnerships with clear deliverables, tracking & ROI
- Team Leadership and Collaboration:
- Lead cross-functional teams to achieve campaign goals
Required Skills and Qualifications:
- 7–8 years of hands-on digital/performance marketing experience
- At least 2 years leading campaigns end-to-end (budget + strategy + execution)
- Proven results in CTR, CAC, ROAS & new customer growth
- Advanced skills in Meta Ads, Google Ads, Analytics, SEO/SEM tools, WhatsApp CRM
- Proficiency with Canva + AI tools (ChatGPT, Gemini, Nano Banana, Veo 3)
- Strong communication in Hindi + English, with cultural agility for UP markets
Benefits:
- Fast-track to Head of Marketing in 2–3 years if you deliver
- Direct mentorship from the CEO, involvement in big strategic campaigns
- Chance to run some of UP's first AI-powered FMCG campaigns at scale
What We're Looking For:
- A creative problem-solver with strong analytical skills
- A team player who can work collaboratively to achieve goals
- A motivated individual who is passionate about digital marketing
How to Apply:
- Send your CV + portfolio (campaign case studies, ad creatives, ROAS/CTR metrics) with subject line:
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