
Senior Growth Marketing Specialist
2 weeks ago
About AI Marketing:
Revolutionizing the future of marketing through intelligent, autonomous solutions that foster unprecedented efficiency and growth.
Position Overview:
We seek a seasoned Marketer with 5-8 years of experience to lead and optimize performance marketing initiatives across multiple channels. This role will be responsible for developing, executing, and managing paid marketing campaigns with the goal of driving user acquisition, maximizing return on investment (ROI), and scaling customer base.
Key Responsibilities:
- Expertise in B2B SaaS marketing is mandatory, with deep understanding of SaaS sales cycles, customer lifetime value (CLV), and need for ongoing user retention.
- Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
- Lead creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
- Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
- Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
- Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
- Build and manage marketing budget, tracking spend against performance goals and optimizing for cost-efficiency.
- Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.
- Drive growth initiatives through retargeting, CRM-based campaigns, and advanced segmentation strategies.
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