Senior Analytics Director

3 hours ago

Shimoga, Karnataka, India beBeeData Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Lead Data Strategist

We're seeking an experienced leader to drive strategic insights across the business. This high-impact role involves building and scaling a data-driven culture, enabling informed decision-making, and aligning analytics with business goals.

Key Responsibilities:

  • Develop and execute performance marketing strategies across various digital channels to drive customer acquisition and revenue growth.
  • Buid, lead, and mentor a high-performing analytics team, including data analysts, BI engineers, and data scientists.
  • Define team structure, roles, and responsibilities to align with business priorities.
  • Lead the creation and management of paid campaigns across multiple platforms, ensuring alignment with business objectives and key performance indicators (KPIs).
  • Work closely with product, marketing, sales, finance, and operations to align analytics with business needs.
  • Analyze campaign performance and continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Monitor and manage daily, weekly, and monthly performance reports, ensuring campaigns stay on track and meet performance goals.
  • Collaborate with engineering and data teams to ensure data quality, consistency, and scalability of analytics infrastructure.
  • Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.
  • Stay up-to-date with industry trends, new advertising technologies, and best practices in digital marketing.

Requirements:

  • 8 - 10 years of experience in analytics, business intelligence, or growth roles with at least 4+ years leading analytics teams in a B2B SaaS company.
  • In-depth knowledge of performance marketing channels, including search (Google, Meta) and other channels.
  • Strong proficiency with analytics tools (e.g., Looker, Tableau, Mode), SQL, and data modeling concepts.
  • Experience with data warehouses (Snowflake, BigQuery, Redshift) is a plus.
  • Ability to translate complex data into compelling business stories for executives and drive alignment on strategic decisions.

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