Head of Data Strategy

11 hours ago


Madurai, Tamil Nadu, India beBeeAnalytics Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Overview:

As a strategic leader, you will spearhead our data analytics function and drive insightful decisions across the business. This high-impact role is responsible for cultivating a data-driven culture, enabling informed decision-making, and aligning analytics with business objectives.

Key Responsibilities:
  • Develop Performance Marketing Strategies: Drive customer acquisition and revenue growth by executing performance marketing strategies across various digital channels.
  • Lead Analytics Team: Build, lead, and mentor a high-performing analytics team, including data analysts, BI engineers, and data scientists.
  • Define Team Structure: Define team structure, roles, and responsibilities to align with business priorities.
  • Align Analytics with Business Needs: Work closely with product, marketing, sales, finance, and operations to ensure analytics support business needs.
  • Monitor Campaign Performance: Analyze campaign performance, continuously optimize bids, targeting, creatives, and messaging to ensure maximum ROI.
  • Collaborate with Engineering and Data Teams: Collaborate with engineering and data teams to ensure data quality, consistency, and scalability of analytics infrastructure.
  • Conduct A/B Testing: Conduct A/B testing and experimentation to optimize landing pages, ad creatives, and overall campaign performance.


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