Digital Campaign Strategist

4 days ago

Bellary, Karnataka, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

We are seeking a seasoned professional to manage top-tier client relationships and lead the execution of strategic digital campaigns.

The ideal candidate will serve as the go-to person for both clients and internal teams, ensuring seamless delivery and client satisfaction.

This is a senior-level role that demands commercial acumen, creative thinking, and a deep understanding of digital marketing trends.

Key Responsibilities
  • Client Relationship Management: Act as the primary liaison for key clients, nurturing strong and lasting partnerships. Gain a thorough understanding of each client's business goals, target audience, and market positioning. Maintain high levels of client satisfaction through clear communication, transparency, and timely delivery.
  • Campaign Planning & Execution: Lead the full lifecycle of campaigns—from brief to brainstorm, from strategy to reporting. Work cross-functionally with internal teams (creative, content, influencer, media, performance) to drive execution. Ensure project timelines, budgets, and quality standards are met without compromise.
  • Strategic Consulting & Brand Stewardship: Deliver strategic guidance backed by industry trends and insights to help clients meet their marketing objectives. Ensure all campaigns are on-brand and aligned with the client's voice, positioning, and market narrative. Recommend new formats, channels, or content opportunities based on platform innovation and market shifts.
  • Performance Monitoring & Reporting: Monitor campaign KPIs and performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards. Analyze results to deliver actionable insights and clear next steps to improve campaign outcomes. Lead client reporting meetings and present performance reviews, learnings, and forward-looking strategies.
  • Revenue Growth & Account Expansion: Identify upsell and cross-sell opportunities within existing accounts—introducing new services or retainer scopes. Collaborate with the new business team to pitch ideas and renew or expand contracts. Play a key role in driving account revenue and contributing to overall agency growth.
  • Team Collaboration & Leadership: Be the internal voice of the client—aligning teams and managing expectations across departments. Mentor junior account executives or interns, sharing best practices and leadership guidance. Drive internal brainstorming sessions to enhance campaign quality and originality.
  • Crisis Management & Problem Solving: Tackle challenges head-on—whether it's a tight deadline, a shifting brief, or a difficult client conversation. Maintain professionalism under pressure, offering quick solutions and managing escalation efficiently. Stay adaptable and proactive in a dynamic, fast-paced environment.
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum 2+ years of account management experience in a digital/creative agency.
  • Proven ability to manage high-stakes clients and complex campaigns.
  • Solid understanding of digital marketing, content creation, performance media, and influencer strategy.
  • Strong verbal and written communication skills with client-facing polish.
  • Proficiency in tools like Google Workspace, MS Office, Meta Ads Manager, Google Analytics, and project trackers.
  • Ability to handle multiple projects, teams, and deadlines simultaneously with composure and clarity.

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