Senior Marketing Copywriter Opportunity

1 week ago

Madurai, Tamil Nadu, India beBeeContent Full time ₹ 6,00,000 - ₹ 12,00,000
Global Education Content Writer

About us:

We're reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. Our mission is to make international degrees more accessible and relevant for Indian students.

Role Overview

We're looking for a sharp, versatile content writer to shape the voice of our global university partners. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented copy that informs, excites, and drives action.

This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

Responsibilities:

  • Write high-quality copy across a variety of marketing formats:
  • Google search and display ads
  • Meta and other social media ad captions
  • Brochures, flyers, and student handbooks
  • Website and landing page content
  • Email marketing
  • Video scripts (explainer, testimonial, promotional)
  • Adapt tone and messaging to fit each university brand and campaign objective
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs
  • Participate in brainstorming sessions and creative reviews
  • Optimize existing copy for clarity, engagement, and conversions

Requirements:

  • 2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand
  • Strong portfolio showcasing digital ads, social content, and multi-format campaigns
  • Ability to understand diverse audiences—from high schoolers to working professionals—and craft copy that resonates
  • Sharp attention to detail, grammar, and storytelling
  • Comfort working in a fast-paced, iterative environment
  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys

Why this role matters:

  • Be part of a mission-driven company making global education more accessible
  • Work with global university partners and cross-functional creative teams
  • Grow in a dynamic, startup-like environment where ideas and ownership matter

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