Custom WordPress Website Optimization Specialist

20 hours ago

Jodhpur, Rajasthan, India beBeePerformance Full time ₹ 10,00,000 - ₹ 15,00,000

Web Performance Expert

Our ideal candidate will be responsible for maintaining and improving a custom WordPress website, ensuring seamless execution of updates, optimizing conversion rates and site performance, managing content changes and providing web analytics insights that support lead generation and brand initiatives.

The successful individual will work directly with template files, functions and custom fields to execute updates.

Key Responsibilities

  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates and front-end adjustments.
  • Collaborate with the marketing team to publish and optimize new landing pages, blog content and conversion assets.
  • Run regular site audits to identify UX issues, page speed problems and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions and related code dependencies.
  • Set up and manage integrations (e.g. HubSpot forms, Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console or similar tools.
  • Maintain technical documentation of site architecture, custom post types and plugin configurations.
  • Stay current on WordPress core updates, security practices and modern development techniques.

Required Qualifications

  • 3+ years experience managing WordPress sites with custom themes — not reliant on page builders.
  • Proficiency in HTML, CSS and basic JavaScript (for small enhancements or troubleshooting).
  • Solid understanding of PHP in a WordPress environment.
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.

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