Field Marketing Strategist

4 days ago

Chennai, Tamil Nadu, India Ciklum Full time
US Field Marketing Specialist Job Description

Ciklum is looking for a seasoned professional to join our team as a US Field Marketing Specialist in India.

We are a custom product engineering company that supports multinational organizations and scaling startups, helping them solve their complex business challenges. Our global team of over 4,000 skilled developers, consultants, analysts, and product owners engineer technology that redefines industries and shapes the way people live.

About the Role

This role involves planning, executing, and optimizing events for our US-based audience, focusing on high-quality lead generation and sales conversion.

  • Event Planning & Execution: Research and select suitable industry events, trade shows, and conferences within the US market. Develop timelines, manage logistics, and oversee event execution from start to finish.
  • Marketing Material Development: Collaborate with internal subject matter experts and content teams to create event-specific marketing materials, including presentations, content pieces, trade show banners, and booth displays.
  • Pre, During, & Post-Event Strategy Development: Work closely with the US Field Marketing Team Lead to design strategies and promotional tactics for each event phase to drive engagement and conversions.
  • Lead Generation & Nurturing: Generate high-quality leads from events and partner with the US Marketing Response Representative to nurture leads into opportunities, providing the sales team with prospects ready for sales.
  • Stakeholder Collaboration: Coordinate closely with the US sales and global marketing teams, sharing insights and updates to ensure alignment and effectiveness.
  • Project Management: Manage all event-related tasks, timelines, and budgets, ensuring projects are completed on schedule and within budgetary constraints.
  • CRM/CMS Management: Use HubSpot for tracking, analyzing, and reporting on lead generation and campaign efforts, ensuring new leads are effectively uploaded, data is accurately enriched, and all automations are effective across the CRM.
Requirements

To be successful in this role, you should have:

  • 3-5 years of experience in event planning, preferably within the IT sector and for a US-based organization.
  • Technical Skills: Proficiency in HubSpot as both a CRM and CMS tool is mandatory.
  • Project Management: Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously, using project management tools like Monday.com.
  • Communication: Exceptional verbal and written communication skills, with the ability to work cross-functionally in a global organization.
  • Budget Management: Experience managing an annual budget of $750k or more.
  • Time Zone Flexibility: Comfortable working across time zones to collaborate with US-based stakeholders. This role will work on EST hours (+5.5hrs GMT).
  • Analytical Skills: Ability to measure event ROI and optimize future strategies.
  • Prior experience: B2B technology or IT experience is preferred.
  • Strategic Mindset: Ability to think strategically about events as a key demand generation tool.
Estimated Salary

The estimated annual salary for this position is between $90,000 and $110,000, depending on experience and qualifications.

What's in it for You?

Ciklum offers a comprehensive benefits package, including:

  • Care: Comprehensive company-paid medical insurance, financial, and legal consultation.
  • Tailored Education Path: Regular internal events (meetups, conferences, workshops), Udemy license, language courses, and company-paid certifications.
  • Growth Environment: A community of skilled professionals, locally and globally, where you can share your experience and level up your expertise.
  • Flexibility: Hybrid work mode at Chennai or Pune.
  • Opportunities: We value our specialists and always find the best options for them. Our Resourcing Team helps change a project if needed to help you grow, excel professionally, and fulfill your potential.
  • Global Impact: Work on large-scale projects that redefine industries with international and fast-growing clients.
  • Welcoming Environment: Feel empowered with a friendly team, open-door policy, informal atmosphere within the company, and regular team-building events.

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