
Digital Marketing Specialist
2 days ago
About Our Team
We are a probiotic-first wellness brand on a mission to simplify gut health and make wellness joyful. We create science-backed, clean-label products designed to help people feel lighter, healthier, and happier every day.
Role Overview
We are seeking a Performance Marketing Executive to join our marketing team. The successful candidate will be responsible for planning, executing, and optimizing paid campaigns to drive awareness, conversions, and growth for our brand.
This role is ideal for someone who loves digital marketing, is data-driven, and wants hands-on exposure to running high-impact campaigns for a fast-growing consumer brand. You will work closely with creative, design, and e-commerce teams to achieve key outcomes – conversions, retention, and ROAS (Return on Ad Spend).
Key Responsibilities
- Plan, execute, and manage performance marketing campaigns.
- Drive key outcomes – conversions, retention, and ROAS (Return on Ad Spend).
- Continuously analyze campaign data, optimize targeting, creatives, placements, and bidding strategies.
- Track budgets, daily spends, and campaign efficiency against KPIs.
- Stay updated on platform changes, trends, and competitor strategies.
- Share insights and reports with the marketing team to inform future campaigns.
What You'll Get at Our Company
- Hands-on exposure to performance marketing in a fast-growing D2C brand.
- Direct reporting to the marketing team with strong learning opportunities.
- Opportunity to work on campaigns that directly impact growth and brand visibility.
- A collaborative, youthful, and growth-focused work environment.
Requirements
- Candidate with a strong interest in digital marketing OR candidates with up to 2-3 year of experience.
- Analytical mindset with comfort in working with data, numbers, and reports.
- Strong communication and collaboration skills.
- Passion for wellness, consumer brands, and e-commerce marketing is a plus.
Our Career Growth Promise
At our company, we believe in providing a supportive and inclusive environment that fosters personal and professional growth. As a member of our team, you can expect:
- A competitive salary package.
- A comprehensive benefits program.
- Opportunities for career advancement and skill development.
- A dynamic and engaging work environment.
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