Digital Marketing Executive

5 hours ago

Solapur, Maharashtra, India beBeeMarketer Full time ₹ 90,00,000 - ₹ 1,20,00,000

Travel Marketing Specialist

A renowned travel company seeks a seasoned Marketing Specialist to spearhead the development and execution of targeted marketing campaigns.

The ideal candidate will possess a strong background in managing Google Ads and Meta Ads, with a proven track record in driving traffic and conversions.

Key Responsibilities:

  • Design, implement, and optimize marketing strategies to promote travel services.
  • Create and manage Google Ads campaigns to drive traffic and conversions.
  • Develop and execute Meta Ads (Facebook and Instagram) strategies to increase brand awareness and engagement.
  • Analyze performance reports to measure campaign effectiveness and make data-driven decisions.
  • Implement tracking tags for accurate data collection and reporting.
  • Conduct thorough keyword research to identify opportunities and optimize ad campaigns.
  • Write compelling ad copy that resonates with the target audience.
  • Continuously monitor and optimize campaigns to improve performance and achieve KPIs.

Requirements:

  • Bachelor's degree in marketing, business, or a related field.
  • 3-4 years of experience managing Google Ads campaigns.
  • Proven experience in the travel industry.
  • Strong understanding of digital marketing concepts and best practices.
  • Proficiency in Google Ads, Meta Ads, and analytics tools.
  • Excellent analytical skills and attention to detail.
  • Strong communication and teamwork skills.
  • Ability to manage multiple projects and meet deadlines.

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