Senior Marketing Campaign Manager

2 days ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 8,00,000
Job Description:

Purpose and Relevance to the Organization

  • We seek an exceptional team player with a forward-thinking mindset to support our Brand Communications team.
  • As a key member of our team, you will be responsible for driving integrated campaigns and projects in close alignment with stakeholders to land consumer messages with impact and efficiency and grow brand metrics.

Key Responsibilities:

  • Manage and execute holistic campaigns in India across all communication channels (comms, PR, social/digital, WHS, retail, events) in collaboration with HUB and global stakeholders.
  • Ensure all consumer touchpoints are aligned with India brand objectives.
  • Drive growth through execution excellence in the original category and overall brand growth.
  • Work closely with agencies to brief, provide feedback, and create activation plans, in line with the strategic plan.
  • Analyze campaign performance and provide feedback to relevant stakeholders.
  • Develop seasonal cross-category brand communication plans and calendars for the category in India.
  • Develop results-driven PR programs that align with measurable brand KPIs.
  • Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI.

KPIs:

  • Execution of the brand strategy aligned to business and category objectives.
  • Driving Share of Search and Share of Voice for the category.
  • Internal compliance adherence.
  • Brand image-related KPIs.
  • Increase Gen-Z and women brand affinity.
  • PR insights and analytics.

Required Skills and Qualifications:

  • Manager with strong interpersonal and influencing skills and deep culture marketing knowledge.
  • Relevant marketing experience with strong industry knowledge and established industry contacts.
  • Proven methodological skills (e.g., brand planning, strategic development campaign execution).
  • Strong planning and execution excellence for on-ground activations.
  • High degree of commercial and business acumen knowledge related to culture marketing.
  • Ability to collaborate with internal and external cross-functional groups.
  • Solid understanding of consumer messaging and brand reputation.
  • Affinity with cross-channel PR and a strong background in media relations, journalism/writing, and digital PR/social media.

Benefits:

  • Diversity statement: We celebrate diversity, support inclusiveness, and encourage individual expression in our workplace.
Knowledge, Skills, and Abilities:
  • Manager with strong interpersonal and influencing skills and deep culture marketing knowledge.
  • Relevant marketing experience with strong industry knowledge and established industry contacts.
  • Proven methodological skills (e.g., brand planning, strategic development campaign execution).
  • Strong planning and execution excellence for on-ground activations.
  • High degree of commercial and business acumen knowledge related to culture marketing.
  • Ability to collaborate with internal and external cross-functional groups.
  • Solid understanding of consumer messaging and brand reputation.
  • Affinity with cross-channel PR and a strong background in media relations, journalism/writing, and digital PR/social media.

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