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Ecommerce Digital Growth Specialist

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Bellary, Karnataka, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 11,00,000

At Adscrey, a digital growth agency based in Sector 16, Gurgaon, we help D2C brands scale faster through full-stack digital solutions.

We offer:

  • Performance Marketing
  • Website Development
  • SEO (Search Engine Optimization)
  • Social Media Management

Our results-driven team and strong industry experience enable us to grow brands through strategy, execution, and innovation. Whether it's improving ROI on ads or building high-converting websites, our aim is to deliver results.

About the Role

We are seeking a Performance Marketing Manager who will be part of our growth team. This role requires excellent digital marketing skills and the ability to think creatively, as creating and optimizing high-performing ads and measuring their performance will be key responsibilities.

Key Responsibilities
  • Manage Meta Ads & Google ads for performance marketing.
  • Create, execute, and optimize campaigns end-to-end on various channels to maximize Return on Ad Spend (ROAS).
  • Innovate and come up with new campaign ideas to share with other team members.
  • Work with design and content teams to develop best-in-class marketing campaigns optimized for new user acquisition, relevance, and customer preferences.
  • Collaborate with team leads to create and drive strategies with the right prioritization of initiatives to deliver the highest returns on performance marketing spends.
  • Continuously track and measure campaign-level, ad-set level, and ad-level performance and provide actionable insights.
  • Drive and track Key Performance Indicators (KPIs) like revenue, conversions, cost per acquisition (CPA), and cost per install (CPI) daily and prepare performance reports.
  • Acquire insights in online marketing trends, best practices, and keep strategies up-to-date.
  • Collaborate with internal stakeholders on campaign production schedules, modify activity, and notify stakeholders of relevant outcomes, fluctuations, and plans.
  • Required hard skills:
    • Previous experience running Google and Facebook ads extensively.
    • Managed marketing budgets to the tune of 30 lakhs or more.
    • At least 2 years of experience in Performance Marketing.
    • Run ads on lookalike audiences, custom audiences, and interest-based audiences.
  • Soft skills we are looking for:
    • High Ownership (taking complete responsibility for the growth via respective channels).
    • Ability to multi-task, work in a fast-paced start-up environment, and get-things-done.
    • Creative outlook and an eye for detail.
    • Super Iterative (being able to do thousands of experiments).
    • Excellent analytical skills.
    • User Empathy (knows the pulse of the user).
    What You Get From Us
    • Fast-paced growth (can skip intermediate levels).
    • Total freedom and authority (everything under you, just get the job done).