Digital Marketing Strategist

2 weeks ago

Jodhpur, Rajasthan, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 15,60,000
Marketing Manager Position

We are seeking a highly skilled Marketing professional to manage the entire marketing cycle — from generating leads, running campaigns, and analyzing performance, to supporting sales with actionable insights.

Key Responsibilities
  • Lead Generation & Prospecting:
    • Identify potential leads through digital campaigns, social media, email, events, and partnerships.
    • Research and qualify leads using CRM tools.
    • Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
    • Execute targeted campaigns (cold email, ads, events, content) to attract new customers.
  • Marketing Execution:
    • Plan and implement campaigns across SEO, SEM, email, social media, paid ads, and offline channels.
    • Create engaging marketing content (posts, blogs, case studies, brochures, presentations).
    • Manage brand visibility across online and offline platforms.
    • Coordinate with design and product teams to create customer-centric messaging.
  • Marketing Analytics & Insights:
    • Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
    • Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
    • Analyze competitor activities and industry developments to refine strategies.
    • Provide actionable insights for optimizing campaigns and improving sales outcomes.
  • Sales & Business Support:
    • Align closely with the sales team to ensure smooth handover of leads.
    • Support pre-sales activities with presentations, case studies, and proposal inputs.
    • Nurture leads through personalized follow-ups and targeted communication.
    • Work on customer segmentation and profiling to identify cross-sell and upsell opportunities.
    Required Skills & Qualifications
    • Bachelor's degree in Marketing, Business, or related field.
    • Less than 2 years or 2 years of experience in lead generation, digital marketing, and campaign management.
    • Proficiency in CRM tools (Zoho, HubSpot, Salesforce, etc.).
    • Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, SEO tools).
    • Analytical mindset with skills in Excel, Google Analytics, or BI tools.
    • Excellent communication, presentation, and content writing skills.
    Preferred Skills (Good to Have):
    • Experience in B2B / SaaS / ERP industry marketing.
    • Knowledge of marketing automation & drip campaigns.
    • Familiarity with Power BI/Tableau for data visualization.
    Key Attributes:
    • Self-starter with ownership mentality.
    • Data-driven and result-oriented.
    • Strong balance between creativity and analytical thinking.
    • Team player with ability to support sales and management.

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