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1 week ago
As a seasoned Performance Marketer, you will be responsible for driving business growth by strategically launching and managing Google Performance Max and Meta Ads campaigns.
Key Responsibilities:
- Develop and implement effective campaign strategies to maximize performance across local and regional small businesses in North America.
- Utilize data-driven insights to build, validate, and scale high-performing campaigns.
- Optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies for maximum return on ad spend (ROAS).
- Provide regular reports and actionable insights on key metrics such as cost per click (CPC), cost per lead (CPL), ROAS, and lead quality.
You Must Have:
- Proven certification in Google and Meta Ads.
- Significant experience running Google Performance Max and Meta Ads campaigns for small businesses.
- Strong understanding of North American small business segments and customer behavior.
- Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance.
- Expertise in lead generation, ROAS optimization, and budget scaling.
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