
Brand Leader
6 days ago
**Brand Leadership Opportunity:**
- Key Performance Indicators:
- Develop a robust brand program that drives product superiority and equity across diverse markets.
- Design a masterbrand architecture strategy tailored to the category.
- Craft a positioning strategy with strong brand key performance indicators (KPIs).
- Customer Satisfaction:
- Build a claims toolkit backed by defendable evidence to support scientific, technical, and marketing claims through commissioned studies.
- Prove superiority at point of sale by implementing efficient and scalable activation programs customizable for market type.
- Innovation and Learning:
- Expand the masterbrand portfolio by introducing relevant and compelling extensions and innovations that target new user groups.
This role requires expertise in core brand management within the fast-moving consumer goods (FMCG) industry, handling significant brand campaigns, and creating end-to-end brand television commercials (TVCs). The ideal candidate should possess a deep understanding of gathering consumer insights and deriving strategic execution-oriented insights.
Responsibilities include:
- Developing and executing brand strategies that drive business growth.
- Collaborating with cross-functional teams to design and implement effective marketing initiatives.
- Analyzing market trends and consumer behavior to inform strategic decisions.
Required Skills and Qualifications:
- Proven experience in brand management, preferably in the FMCG industry.
- Strong understanding of marketing principles and strategies.
- Excellent analytical and problem-solving skills.
Benefits:
- Opportunity to work with a dynamic team and contribute to the growth of a leading brand.
- Professional development opportunities to enhance your skills and knowledge.
Others:
- Familiarity with market research tools and methodologies.
- Ability to work in a fast-paced environment and adapt to changing priorities.
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