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Senior Account Manager
2 weeks ago
The ideal candidate will have a proven track record of managing top-tier client relationships and leading the execution of strategic digital campaigns. They will serve as the primary liaison for key clients, nurturing strong and lasting partnerships.
">- Gain a thorough understanding of each client's business goals, target audience, and market positioning.
- Maintain high levels of client satisfaction through clear communication, transparency, and timely delivery.
- Lead the full lifecycle of campaigns—from brief to brainstorm, from strategy to reporting.
- Work cross-functionally with internal teams (creative, content, influencer, media, performance) to drive execution.
- Ensure project timelines, budgets, and quality standards are met without compromise.
- Deliver strategic guidance backed by industry trends and insights to help clients meet their marketing objectives.
- Ensure all campaigns are on-brand and aligned with the client's voice, positioning, and market narrative.
- Recommend new formats, channels, or content opportunities based on platform innovation and market shifts.
- Monitor campaign KPIs and performance metrics using tools like Google Analytics, Meta Suite, and internal dashboards.
- Analyze results to deliver actionable insights and clear next steps to improve campaign outcomes.
- Lead client reporting meetings and present performance reviews, learnings, and forward-looking strategies.
- Identify upsell and cross-sell opportunities within existing accounts—introducing new services or retainer scopes.
- Collaborate with the new business team to pitch ideas and renew or expand contracts.
- Play a key role in driving account revenue and contributing to overall agency growth.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 2+ years of account management experience in a digital/creative agency.
- Proven ability to manage high-stakes clients and complex campaigns.
- Solid understanding of digital marketing, content creation, performance media, and influencer strategy.
- Strong verbal and written communication skills with client-facing polish.
- Proficiency in tools like Google Workspace, MS Office, Meta Ads Manager, Google Analytics, and project trackers.
- Ability to handle multiple projects, teams, and deadlines simultaneously with composure and clarity.