
Senior Fashion Public Relations Specialist
2 days ago
We are seeking an experienced fashion public relations manager to lead our communications and media strategy for fashion and lifestyle clients. This role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.
Key Responsibilities:- Fashion Media Relations & Thought Leadership:
- Build and maintain relationships with fashion editors, stylists, influencers, and journalists;
- Pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
- PR Strategy:
- Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
- Event PR & Brand Showcases:
- Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- Crisis Communication:
- Handle sensitive brand issues such as product recalls, backlash, or influencer controversy with timely and strategic messaging.
- Content & Messaging:
- Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Stakeholder Engagement:
- Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Executive Communications:
- SUPPORT FASHION FOUNDERS AND BRAND LEADERS WITH MEDIA TRAINING, KEY MESSAGE DEVELOPMENT, AND INTERVIEWS.
- Team Leadership:
- Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Performance Metrics & Reporting:
- Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
- Brand & Reputation Management:
- Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
- Performance Metrics & Reporting:
- Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
- Team Leadership:
- SUPPORT FASHION FOUNDERS AND BRAND LEADERS WITH MEDIA TRAINING, KEY MESSAGE DEVELOPMENT, AND INTERVIEWS.
- Executive Communications:
- Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
- Stakeholder Engagement:
- Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
- Content & Messaging:
- Handle sensitive brand issues such as product recalls, backlash, or influencer controversy with timely and strategic messaging.
- Crisis Communication:
- Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
- Event PR & Brand Showcases:
- Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
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