Senior Fashion Public Relations Specialist

2 days ago


Vellore, Tamil Nadu, India beBeeFashion Full time ₹ 15,00,000 - ₹ 18,00,000
Fashion Public Relations ManagerMedia and Communications Strategy

We are seeking an experienced fashion public relations manager to lead our communications and media strategy for fashion and lifestyle clients. This role involves spearheading high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

Key Responsibilities:
  • Fashion Media Relations & Thought Leadership:
    • Build and maintain relationships with fashion editors, stylists, influencers, and journalists;
    • Pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
  • PR Strategy:
    • Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
      • Event PR & Brand Showcases:
        • Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
          • Crisis Communication:
            • Handle sensitive brand issues such as product recalls, backlash, or influencer controversy with timely and strategic messaging.
              • Content & Messaging:
                • Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
                  • Stakeholder Engagement:
                    • Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
                      • Executive Communications:
                        • SUPPORT FASHION FOUNDERS AND BRAND LEADERS WITH MEDIA TRAINING, KEY MESSAGE DEVELOPMENT, AND INTERVIEWS.
                          • Team Leadership:
                            • Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
                              • Performance Metrics & Reporting:
                                • Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
                                  • Brand & Reputation Management:


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