Digital Marketing Specialist

3 weeks ago


Noida, Uttar Pradesh, India Anuation Research & Consulting LLP Full time

We are seeking a highly skilled Digital Marketing Specialist to join our team at Anuation Research & Consulting LLP. As a key member of our marketing department, you will be responsible for developing and implementing our digital marketing strategies across all digital channels.

Key Responsibilities:

  • Plan and execute digital marketing campaigns across web, SEO/SEM, marketing database, email, social media, and display advertising channels.
  • Design and maintain our social media presence to engage with our target audience.
  • Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on these insights.
  • Brainstorm new and creative growth strategies to drive business results.
  • Research and forecast future sales and performance trends to inform marketing decisions.
  • Perform keyword research to optimize existing content and uncover new opportunities.
  • Plan, execute, and measure experiments and conversion tests to improve user experience.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements:

  • Proven working experience in digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools (e.g., DART, Atlas).
  • Experience in setting up and optimizing Google Ad words campaigns.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Strong analytical skills and data-driven thinking.


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