Digital Marketing Specialist

14 hours ago


Indore, Madhya Pradesh, India beBeePPC Full time ₹ 2,50,000 - ₹ 5,00,000

Job Role:

A digital marketing specialist is responsible for designing, building, and executing online advertising campaigns that meet organizational goals.

They use their expertise to plan and optimize the effectiveness of online advertising campaigns.

Responsibilities:

  • Developing effective paid search strategies
  • Launching and optimizing various PPC campaigns
  • Overseeing accounts on search platforms (e.g. Google Ads, Bing Ads)
  • Participating in keyword selection and audience targeting
  • Monitoring budget and adjusting bids to gain better ROI
  • Tracking KPIs to assess performance and pinpoint issues
  • Producing reports for management (e.g. dashboards)
  • Writing attractive and concise ad copies
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Suggesting and developing new campaigns across multiple channels
  • Maintaining partnerships with PPC ad platforms and vendors
  • Finding ways to reduce risk of click fraud
  • Staying up-to-date with PPC and SEM trends

Requirements:

  • Proven experience as a PPC expert or digital marketing specialist
  • Familiarity with multiple platforms (e.g. AdWords, Facebook)
  • Working knowledge of analytics tools (Google Analytics, Tableau)
  • Understanding of HTML and XML
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical & logical thinking
  • Bachelor's degree in Marketing, Digital Media, or a related field
  • AdWords certification is a plus


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