Brand Growth Director

5 days ago


Bengaluru, Karnataka, India Weekday AI Full time
About the Role

Weekday AI is seeking a talented Brand Growth Director to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing marketing strategies that enhance brand awareness, drive sales, and build customer loyalty.

The ideal candidate will have a deep understanding of brand marketing, retail marketing, and customer engagement strategies. Key responsibilities include developing and executing brand marketing strategies, leading brand storytelling initiatives, analyzing market trends and customer insights, and collaborating with creative teams to develop compelling marketing campaigns.

Responsibilities:
- Develop and execute brand marketing strategies to enhance brand awareness and positioning.
- Lead brand storytelling initiatives, ensuring consistency across all touchpoints.
- Analyze market trends, customer insights, and competitive positioning to refine brand strategies.
- Collaborate with creative teams to develop compelling marketing campaigns, advertisements, and promotional materials.

Requirements:
- 3+ years of experience in marketing, with a strong focus on brand marketing, offline marketing, and customer retention.
- Proven expertise in executing successful retail marketing campaigns and offline activations.
- Strong analytical skills to track marketing performance and optimize campaigns.
- Excellent communication and storytelling skills with a deep understanding of consumer behavior.
- Ability to work cross-functionally and manage multiple marketing initiatives simultaneously.
- Experience with CRM tools, loyalty programs, and customer engagement platforms is a plus.

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