Social Media Platform Specialist

4 days ago

Ahmedabad, Gujarat, India beBeeDeveloper Full time ₹ 12,00,000 - ₹ 15,00,000
Social Media Platform Developer Position

We are seeking a skilled Social Media Platform Developer to join our team. As a key member of our digital marketing division, you will be responsible for developing and implementing integrations between the Sprinklr platform and various external systems.

Key Responsibilities:
  • Act as a subject matter expert for the Sprinklr platform, demonstrating a deep understanding and hands-on experience across its core modules:
    • Publishing: Configure and optimize content publishing workflows and scheduling across various social channels.
    • Listening: Set up and refine listening topics, sentiment analysis, and crisis management alerts to monitor brand mentions and industry trends.
    • Care: Develop and enhance customer service workflows, routing, and response mechanisms within the Sprinklr Care module.
    • Reporting: Design, build, and customize comprehensive dashboards and reports to provide actionable insights on social media performance, customer engagement, and digital campaigns.
    • Engagement: Optimize engagement strategies and workflows to foster meaningful interactions with customers across digital touchpoints.
  • System Integration:
    • Design, develop, and implement integrations between the Sprinklr platform and various external systems, particularly CRM systems (e.g., Salesforce, HubSpot) and real estate-specific systems.
    • Work with APIs to ensure seamless data flow and process automation between platforms.
  • Social Media Strategy Implementation (Real Estate Focus):
    • Apply a strong understanding of social media strategies relevant to the real estate context, specifically for platforms like Facebook, Instagram, LinkedIn, and YouTube.
    • Configure Sprinklr to support lead generation, nurturing, and conversion strategies for real estate customer journeys.
  • Digital Campaign Management:
    • Gain hands-on experience with real estate customer journeys, understanding lead nurturing processes, and tracking digital campaign metrics within Sprinklr.
    • Configure and optimize campaigns within Sprinklr for optimal performance and reporting.
  • Data Analysis & Reporting:
    • Leverage Sprinklr's reporting capabilities to extract meaningful insights.
    • Familiarity with industry analytics and business intelligence tools such as Google Analytics, Power BI, or Tableau is a plus.
  • Stakeholder Management & Communication:
    • Communicate effectively with various stakeholders, including marketing, sales, IT, and business leadership, to gather requirements, provide updates, and offer technical solutions.
    • Translate complex technical concepts into understandable business language.
  • Continuous Improvement:
    • Stay updated with the latest Sprinklr features and industry best practices.
    • Identify opportunities to optimize the platform's usage, improve workflows, and enhance overall digital capabilities for the real estate industry.

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