Social Media Executive

2 days ago

Ahmedabad, Gujarat, India AQe Digital Full time ₹ 8,00,000 - ₹ 12,00,000 per year
Core Social Media Skills:
  • Platform Expertise: Proficiency in managing various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Content Creation: Ability to create engaging and relevant content, including graphics, videos, and written posts.
  • Social Media Strategies: Expertise in developing and implementing effective social media strategies to increase brand awareness and engagement.
  • Analytics & Metrics: Skilled in analyzing social media metrics using tools like Google Analytics, Hootsuite, and Sprout Social to measure campaign performance.
  • Community Management: Experience in engaging with the audience, managing comments, and handling customer inquiries.
Soft Skills:
  • Creativity: Ability to generate creative ideas for content and campaigns.
  • Communication: Strong written and verbal communication skills for interacting with followers and team members.
  • Project Management: Excellent organizational skills to manage multiple social media campaigns simultaneously.
  • Adaptability: Flexibility to adapt to new social media trends and platform updates.
  • Problem-Solving: Ability to address and resolve issues that arise on social media platforms.
Additional Skills:
  • SEO: Understanding of SEO principles to optimize social media content for search engines.
  • Paid Advertising: Experience with social media advertising, including setting up and managing ad campaigns.
  • Influencer Collaboration: Ability to identify and collaborate with influencers for brand partnerships.
  • Crisis Management: Skills in managing social media crises and maintaining a positive brand image.
  • Basic Graphic Design: Knowledge of design tools like Canva or Adobe Spark to create visually appealing content.
Tasks & Responsibilities:
  • Manage Social Media Accounts: Overseeing daily operations of social media accounts and ensuring consistent brand messaging.
  • Develop Social Media Strategies: Creating and executing strategic plans to drive engagement and achieve business goals.
  • Analyze Social Media Metrics: Monitoring and analyzing key metrics to assess the effectiveness of social media campaigns.
  • Content Planning: Developing a content calendar and scheduling posts across various platforms.
  • Engage with Audience: Building relationships with followers through interactions and responding to comments and messages

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