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Digital Influencer Relationship Manager
2 weeks ago
This role is ideal for a seasoned professional seeking to leverage their expertise in influencer marketing to drive brand awareness and engagement.
The successful candidate will have a strong track record of developing and executing successful influencer marketing campaigns, building relationships with influencers, and analyzing campaign performance to inform future strategies.
Key Responsibilities:
- Develop, manage, and execute influencer marketing campaigns across various social media platforms.
- Build and maintain a diverse network of influencers to align with the brand's target audience and values.
- Collaborate with the marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
- Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
- Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
- Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
Requirements:
- Strong existing database of influencers (micro, macro) across various industries and social media platforms.
- Proven track record of executing influencer marketing campaigns with successful results.
- In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
- Ability to analyze data and generate reports to measure the effectiveness of campaigns.
- Strong organizational and multitasking abilities with attention to detail.
- Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
- Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
- Ability to work independently, take initiative, and drive new ideas forward.
Preferred Skills:
- Experience with influencer marketing platforms and tools.
- Strong understanding of content creation and digital marketing.
- Ability to manage large-scale campaigns and collaborate with global teams.
