
Influencer Marketing Professional
2 days ago
We are seeking a highly skilled Senior Influencer Marketing Executive to join our team. This is an exciting opportunity for someone who has experience in managing influencer relationships and developing campaigns that drive business results.
- Influencer Outreach & Campaign Management:
- IDentify and manage relationships with influencers across YouTube, Instagram, and other social media platforms. Develop and execute influencer campaigns that align with the brand's goals and key performance indicators (KPIs).
- Collaborate with influencers to create authentic, engaging, and brand-aligned content. Ensure content adheres to brand guidelines and is optimized for performance.
- Data Analysis & Reporting:
- Track and analyze campaign performance, including reach, engagement, and return on investment (ROI) metrics. Provide detailed reports and insights to optimize future campaigns.
- Cross-Functional Collaboration:
- Work closely with the brand, product, and creative teams to align influencer activities with marketing objectives. Coordinate with agencies to execute campaigns effectively.
- Market Research & Trend Analysis:
- Stay updated on the latest trends in influencer marketing and the beauty/wellness industry. Identify emerging influencers and innovative campaign ideas.
Key Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of experience in influencer marketing, preferably in the beauty/wellness industry.
- Strong understanding of social media platforms and influencer landscape.
- Excellent communication, negotiation, and relationship management skills.
- Proficient in using influencer marketing tools such as HypeAuditor or similar platforms.
- Analytical mindset with the ability to derive actionable insights from data.
- Passion for beauty, skincare, and wellness products.
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