Senior Paid Media Specialist

2 days ago


Thiruvananthapuram, Kerala, India beBeeSpecialist Full time ₹ 15,00,000 - ₹ 25,00,000
About the Role

This role is a key position in our paid media team. You will play a crucial part in executing and optimizing campaigns across multiple platforms, driving measurable results for clients.

Key Responsibilities:
  • Campaign Management: Manage paid campaigns to drive results for clients.
  • Keyword Research & Campaign Setup: Develop keyword lists, structure campaigns, and map ads to landing pages for optimal performance.
  • Client Strategy Development: Formulate effective PPC strategies and roadmaps to meet client business objectives.
  • Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Analytics & Reporting: Set up goals and funnels, analyze campaign performance, and provide regular reports.
  • Optimization: Analyze account data, optimize campaigns, and ensure alignment with client objectives.
  • Trend Monitoring & Innovation: Stay updated with industry trends and best practices to incorporate fresh ideas into campaign strategies.
Required Skills:
  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics


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