Digital Brand Strategist
5 days ago
We are seeking a highly creative and experienced Digital Brand Strategist to lead our social media efforts and build a strong digital presence for our brands. The ideal candidate will have a passion for the beauty and personal care industry and a flair for storytelling and strategy.
Key Responsibilities:
- Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and growth across platforms like Instagram, Facebook, YouTube, and more.
- Oversee the creation of high-quality content, including posts, stories, reels, and videos, aligned with brand guidelines.
- Collaborate with designers and content creators to develop visually appealing and engaging content.
- Stay ahead of the curve by identifying and leveraging emerging trends, tools, and platforms to enhance brand presence.
- Build and maintain a strong online community by engaging with followers, responding to comments/messages, and fostering meaningful connections.
- Plan and execute social media campaigns, including product launches, collaborations, and seasonal promotions, to drive engagement and conversions.
- Monitor social media metrics and provide regular performance reports (monthly).
About Alphanso Products
Alphanso Products is a fast-growing, seed-funded D2C startup, profitably bootstrapped for the last 7 years. With brands like Beardhood, Sotrue, and Djokr, we are redefining the personal care space. Our goal is to scale rapidly on marketplaces like Amazon, Flipkart, and Nykaa and achieve INR 100 cr. ARR by 2026.
Leadership Team
The leadership team consists of seasoned professionals from Bain & Co. & KPMG.
What We Offer
A competitive salary range of ₹80 lakhs - ₹1 crore per annum, along with opportunities for professional growth and development in a vibrant and creative environment focused on health, beauty, and wellness.
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