Creative Product Packaging Specialist

3 days ago

Bengaluru, Karnataka, India beBeePackagingDesigner Full time ₹ 40,00,000 - ₹ 80,00,000
Job Overview:

We are seeking an experienced Product Packaging Designer to bring innovative packaging concepts to life.

Main Responsibilities:
  • Design Concept Development: Develop creative packaging designs that meet brand requirements and target audience needs.
  • Collaboration: Work closely with marketing, product development, and manufacturing teams to translate project goals into effective packaging solutions.
  • Prototyping & Production: Create prototypes, mockups, and 3D renderings to test and visualize designs. Prepare and manage print-ready files for production, conducting quality checks to ensure accuracy.
  • Trend Analysis: Stay updated on industry trends, competitor packaging, and consumer behaviors to create standout designs.
Key Requirements:
  • Experience: Professional experience in graphic design with a focus on product packaging.
  • Portfolio: A strong portfolio showcasing a range of successful packaging design projects.
  • Technical Proficiency:
    • Expert knowledge of Adobe Illustrator and Photoshop for creating vector artwork, editing images, and preparing print-ready files.
    • Proficiency with CorelDRAW is a plus.
    • Familiarity with Canva is a bonus for quick mockups or internal-use graphics.
  • Knowledge:
    • A strong eye for design with an understanding of typography, layout, hierarchy, and visual balance.
    • In-depth knowledge of color psychology and its impact on consumer emotions and perceptions.
    • A solid understanding of packaging materials, print production processes (CMYK, spot colors), and manufacturing techniques.
  • Soft Skills:
    • Creativity: The ability to think innovatively and translate abstract ideas into tangible designs.
    • Attention to Detail: Meticulous attention to typography, color, and layout.
    • Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts clearly to both creative and non-creative teams.

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