Digital Experience Specialist

21 hours ago

Ahmedabad, Gujarat, India beBeeDigital Full time ₹ 6,00,000 - ₹ 12,00,000

Unlock the Potential of a Digital Merchandiser

Job Description:

We are seeking an experienced Digital Merchandiser to join our team. As a Digital Merchandiser, you will be responsible for optimizing customer experiences, managing merchandising content, and driving engagement through strategic design and execution.

Key Responsibilities:
  • Digital Merchandising Strategy & Execution
    • Design and manage category pages, brand stores, promotional campaigns, and email content to enhance customer engagement.
    • Lead free search improvement initiatives to optimize discoverability and conversion.
  • Customer Experience Optimization
    • Analyze customer behavior across search, browse, and purchase journeys to identify opportunities and resolve friction points.
    • Develop and execute strategies that elevate online customer experience and drive satisfaction.
  • Content Management & Web Analytics
    • Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
    • Stay current with e-commerce trends and technologies to inform merchandising decisions.
  • Cross-Functional Collaboration & Project Delivery
    • Work closely with cross-functional teams to deliver merchandising projects under tight timelines.
    • Ensure consistency and quality across all digital touchpoints through organized and detail-oriented execution.
  • Taxonomy & Navigation Enhancement
    • Apply knowledge of web taxonomy and navigation to improve site structure and customer-facing attributes.
    • Support search attribute optimization to enhance product discoverability.

The ideal candidate will have a strong understanding of e-commerce trends, customer behavior analytics, and content management systems, with a passion for delivering high-impact digital experiences.

This role requires 2-6 years of experience and the ability to work in a fast-paced environment.

The successful candidate will be responsible for analyzing customer behavior, developing and executing strategies to optimize customer experience, and collaborating with cross-functional teams to deliver merchandising projects.

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