Digital Marketing Strategist
5 hours ago
About Maxwell GeoSystems
Maxwell GeoSystems is an innovative SaaS company established in 2004. We are a global leader in data management, revolutionizing the construction industry with our software.
About the Role
We are seeking a highly experienced Digital Marketing Strategist to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing an overarching marketing strategy that aligns with our business goals.
Your Responsibilities
- Plan and execute a comprehensive marketing strategy that drives revenue growth and brand awareness
- Manage a team of web developers, designers, SEO specialists, content writers, and video producers to deliver high-quality marketing campaigns
- Research and understand our product's pain points and develop targeted marketing strategies to address them
- Monitor and analyze campaign performance, leveraging data insights to optimize strategies and maximize ROI
- Stay up-to-date with industry trends, competitor activities, and market shifts to adjust marketing tactics as needed
- Collaborate with cross-functional teams to establish clear product positioning and messaging guidelines
- BUILD/IMPROVE MAXWELL GEOSYSTEMS' BRAND AWARENESS, ENGAGEMENT AND DEMAND GENERATION BY LEVERAGING MARKETING CHANNELS AND AGENCIES EFFECTIVELY
- Continuously optimize and improve our website's overall performance and individual pages
- Establish and maintain an online digital archive of user manuals, system tutorials, and training courses
- Incorporate client user portal & website/social media in the public domain;
- Coordinate preparation consistency of Client Tender proposals with key company stakeholders
- Develop a Tender archive database for ready access with module sections for new proposals
- Lead a team of web developers, designers, SEO specialist, Content writers and video Minimum of 10-15 years working experience in marketing field
- B2B and SaaS marketing experience will be considered an advantage
- Well organized, good team player, problem-solving approach
- Storyteller with experience translating insights, product information and data into client-facing marketing presentations that demonstrate client value
- Experience in organizing industry events, roundtable discussions, and other client engagement activities
- Experience of digital marketing techniques, SEO practices, and social media marketing
- Proven experience in B2B marketing, with a focus on product/employer branding and demand generation strategies
- Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
- Demonstrable impacts on previous projects, with Global market experience
- An experienced marketing leader and self-starter who has demonstrated success dealing with ambiguity, partnering with cross-functional teams, and problem-solving leadership with limited oversight
- People management skills, with experience of having led a or Master's degree in Marketing/Advertising, Communications, or Business
What We Offer
We offer a competitive salary range of $120,000 - $180,000 per annum, healthcare insurance, discretionary annual bonus, and career progression plans to help you grow within the company.
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