Digital Marketing Strategist

5 hours ago


Cochin, Kerala, India Maxwell GeoSystems Full time

About Maxwell GeoSystems

Maxwell GeoSystems is an innovative SaaS company established in 2004. We are a global leader in data management, revolutionizing the construction industry with our software.

About the Role

We are seeking a highly experienced Digital Marketing Strategist to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and implementing an overarching marketing strategy that aligns with our business goals.

Your Responsibilities

  • Plan and execute a comprehensive marketing strategy that drives revenue growth and brand awareness
  • Manage a team of web developers, designers, SEO specialists, content writers, and video producers to deliver high-quality marketing campaigns
  • Research and understand our product's pain points and develop targeted marketing strategies to address them
  • Monitor and analyze campaign performance, leveraging data insights to optimize strategies and maximize ROI
  • Stay up-to-date with industry trends, competitor activities, and market shifts to adjust marketing tactics as needed
  • Collaborate with cross-functional teams to establish clear product positioning and messaging guidelines
  • BUILD/IMPROVE MAXWELL GEOSYSTEMS' BRAND AWARENESS, ENGAGEMENT AND DEMAND GENERATION BY LEVERAGING MARKETING CHANNELS AND AGENCIES EFFECTIVELY
  • Continuously optimize and improve our website's overall performance and individual pages
  • Establish and maintain an online digital archive of user manuals, system tutorials, and training courses
  • Incorporate client user portal & website/social media in the public domain;
  • Coordinate preparation consistency of Client Tender proposals with key company stakeholders
  • Develop a Tender archive database for ready access with module sections for new proposals
  • Lead a team of web developers, designers, SEO specialist, Content writers and video Minimum of 10-15 years working experience in marketing field
  • B2B and SaaS marketing experience will be considered an advantage
  • Well organized, good team player, problem-solving approach
  • Storyteller with experience translating insights, product information and data into client-facing marketing presentations that demonstrate client value
  • Experience in organizing industry events, roundtable discussions, and other client engagement activities
  • Experience of digital marketing techniques, SEO practices, and social media marketing
  • Proven experience in B2B marketing, with a focus on product/employer branding and demand generation strategies
  • Experience guiding creative production of campaigns, printed collateral, presentations, websites, videos, and other marketing materials
  • Demonstrable impacts on previous projects, with Global market experience
  • An experienced marketing leader and self-starter who has demonstrated success dealing with ambiguity, partnering with cross-functional teams, and problem-solving leadership with limited oversight
  • People management skills, with experience of having led a or Master's degree in Marketing/Advertising, Communications, or Business

What We Offer

We offer a competitive salary range of $120,000 - $180,000 per annum, healthcare insurance, discretionary annual bonus, and career progression plans to help you grow within the company.



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