SEO Manager
4 weeks ago
Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a dozen brands across financial services, technology, real estate and healthcare verticals.
We are looking to recruit a SEO Manager - where the purpose of this role is to maintain the company's strong organic search presence globally and drive further growth and efficiencies from the channel.
This role requires a strong understanding of international SEO to firstly identify growth opportunities and then prioritise initiatives according to effort and impact.
Key Responsibilities:
- Developing and implementing effective search engine optimization (SEO) strategies for international SEO campaigns
- Showing a deep understanding of how search engines and web crawler's work
- Understanding HTTP status codes, redirects and site issues
- Solving complex indexation and crawlability issues, giving recommendations to improve SEO performance
- Strong understanding of mobile SEO and its key factors
- Giving detailed site architecture and URL structure recommendations using appropriate tools and techniques
- Recommending best practice on-page SEO improvements - markup, header tags, titles, cross-links etc
- Overseeing the execution of the direct off-page optimization projects (e.g. link-building)
- Strong understanding of international SEO and key ranking factors: TLDs / URL structure / hreflang etc
- Utilizing keyword research tools to understand target markets
- Reporting and measurement
- Leveraging analytics and competitor monitoring tools to uncover growth opportunities and determining how new SEO trends are translated into workable solutions for the business
- Developing ways to track and monitor search performance in multiple search engines and regions
- Defining key metrics that drive SEO performance and translating these into meaningful objectives for the team
- Displaying a strong understanding of ROI for SEO campaigns. Prioritizing quick wins where possible.
Requirements:
- Master's degree in marketing or a related field is a must.
- 10+ years of experience with a proven track record of delivering world-class, global SEO results
- Enjoys and is comfortable working in a fast-paced environment
- Pragmatic, results-oriented and strong sense of ownership of projects
- Have global SEO experience, not just single-country experience
- Mastery of various marketing attribution tools and systems. Eg., Ahrefs, Google Search Console, Google Analytics, etc
- Knowledge or experience of working with a CMS (WordPress, etc)
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