Mobile Games User Acquisition Specialist

2 days ago

Ellore, Andhra Pradesh, India beBeeAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

About Our Opportunity:

We are seeking a highly skilled and data-driven Acquisitions Professional to join our team. This role is responsible for managing the entire user acquisition funnel, from campaign conceptualization to in-depth performance analysis.

This position requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:

  • Campaign Management: Plan, launch, and optimize user acquisition campaigns across major ad platforms, including Meta, Google Ads, TikTok, and Unity.
  • Data Analysis: Analyze campaign and cohort-level data to identify trends, opportunities, and risks. Calculate breakeven points and model projected lifetime value/return on investment by user cohorts.
  • Strategic Planning: Develop and execute a full-funnel user acquisition strategy that integrates acquisition, retention, and re-engagement.
  • Creative Collaboration: Work with the creative team to brief, conceptualize, and test ad creatives.
  • Team Liaison: Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.

Qualifications:

  • 4+ years of hands-on experience in user acquisition for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms.
  • Strong working knowledge of mobile measurement partners (MMPs) including event setup and analysis.
  • Deep understanding of user acquisition key performance indicators (KPIs) (cost per install, cost per acquisition, return on ad spend, return on investment, lifetime value, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation package.

How to Succeed:

To excel in this role, you should be able to demonstrate a strong passion for user acquisition and a proven track record of success in driving growth through data-driven decision making.

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