Modern Demand Generation Manager

3 days ago

Shimoga, Karnataka, India beBeeDemand Full time US$ 1,00,000 - US$ 1,40,000
Job Title: Modern Demand Generation Manager

Transform compliance and quality for the modern enterprise by leading a multi-channel demand engine.

As a player-coach, you will define strategy, manage performance, build campaigns, and drive measurable results. Experience in regulated industries is preferred.

Key Responsibilities:

  • Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and account-based motions.
  • Track and optimize KPIs such as customer acquisition cost, funnel velocity, and return on investment using real-time dashboards and analytics platforms.

Campaign Execution:

  • Drive pipeline growth through digital (search engine optimization, search engine marketing, email, display, paid/organic social, community) and offline channels.
  • Tailor campaigns to persona-specific pain points and buying journeys.
  • Build and manage targeted campaigns for both new acquisition and expansion within.

AI-Powered Marketing:

  • Leverage tools like AI-driven content generation to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automate segmentation/personalization across lifecycle and account-based.
  • Analyze funnel performance using AI-driven platforms.
  • Build intent models and priority qualified lead frameworks using AI-enhanced scoring.

Funnel Optimization:

  • Continuously optimize funnel performance using data, feedback, and experimentation.
  • Run A/B and multivariate testing, cohort analysis, and user experience diagnostics.

Account-Based Programs:

  • Plan and execute ABM campaigns with partners, sales, and business development representatives.
  • Deliver personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing:

  • Run co-marketing with referral/channel partners.
  • Use AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack:

  • Optimize marketing automation, lead scoring, customer data platforms, and reporting tools.
  • Integrate AI tools for operational efficiency and insight generation.
  • Manage performance reporting to leadership.

Requirements:

  • Experience marketing enterprise SaaS in regulated industries.
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/account-based, marketing operations, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

Why This Role?

Join a team transforming compliance and quality for the modern enterprise. We empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement while protecting their people, products, suppliers, and brands.

  • Chief Growth Officer

    5 days ago

    Shimoga, Karnataka, India beBeeGrowtheader Full time ₹ 80,00,000 - ₹ 1,00,00,000

    Lead Growth MarketingWe are seeking a seasoned marketing professional to spearhead our growth strategy. As Head of Growth Marketing, you will be responsible for driving demand generation and pipeline creation for our B2B and B2G businesses.Key Responsibilities:Demand Generation & Funnel Management: Develop and execute an end-to-end demand generation...

  • Strategic Demand Planning Specialist

    3 days ago

    Shimoga, Karnataka, India beBeeDemandPlanner Full time ₹ 11,00,000 - ₹ 15,00,000

    Job Title: Demand PlannerWe are seeking a skilled Demand Planner to join our team.This is a hybrid role with 3 days in office at Pune.The ideal candidate will have 8–10 years of experience in demand planning and forecasting, preferably in consumer goods, food & beverage, or manufacturing.Key Responsibilities:Develop and maintain accurate forecasts for...

  • Demand Planning Consultant

    1 day ago

    Shimoga, Karnataka, India beBeeSupplyChain Full time ₹ 90,00,000 - ₹ 1,50,00,000

    Job seekers with a passion for supply chain management are encouraged to apply.Key ResponsibilitiesDevelop and execute comprehensive business strategies that meet the needs of clients.Required Skills and QualificationsAdvanced analytical skills, with the ability to interpret complex data and provide actionable insights.Expertise in supply chain planning,...

  • Business Lead Generation Strategist

    1 day ago

    Shimoga, Karnataka, India beBeeStrategist Full time ₹ 90,00,000 - ₹ 1,20,00,000

    Job Role Overview:As a key member of the Marketing team, you will be responsible for generating high-quality leads and creating new business opportunities across strategic enterprise accounts. Your role will play a critical part in building a strong top-of-funnel pipeline for our AI-led digital transformation services.Main Responsibilities:Research and...

  • Supply Chain Planner: Oracle Demand Expert

    3 days ago

    Shimoga, Karnataka, India beBeePlanning Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

    About this role: We are seeking a skilled professional to manage our Oracle SCP(Supply Chain Planning) that covers Oracle Demand, Supply Planning, Global Order Promising for ATO, MTS & MTO production strategy.">">">Supporting the planning of demand using Oracle Demand Planning processes, including CTO forecasting and planning measure management.">Data...

  • Modern Frontend Developer for Global Markets

    1 day ago

    Shimoga, Karnataka, India beBeeCareer Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Global Markets Division OverviewThe Global Markets Division plays a pivotal role in delivering pricing, modeling, and risk management expertise to the Global Markets business.The team works closely with structuring, sales, and trading teams to deliver bespoke solutions to clients' hedging/investment requirements in asset classes such as Foreign Exchange,...

  • Demand Supply Planning Specialist

    1 day ago

    Shimoga, Karnataka, India beBeePlanner Full time ₹ 1,50,00,000 - ₹ 2,10,00,000

    Supply Chain Planning ExpertUnlock opportunities as a seasoned supply chain professional. We seek an experienced individual with 5+ years of expertise in demand and supply planning, along with proficiency in Global Order Promising solutions.Deep understanding of supply chain concepts and methodologies.Proficiency in data collection and integration between...

  • Modern Web Application Developer Wanted

    1 week ago

    Shimoga, Karnataka, India beBeeFrontend Full time ₹ 15,00,000 - ₹ 20,00,000

    About Continuous TechnologiesWe're revolutionizing how companies implement subscription, usage-based and consumption pricing models on the CRM Salesforce platform. Our Quote-to-Consumption solution eliminates the need for costly integrations and custom workarounds by embedding directly within Salesforce, providing seamless scalability and reliability for our...

  • Elevate Your Career as a Product Management Educator

    2 weeks ago

    Shimoga, Karnataka, India beBeeProductivity Full time ₹ 10,00,000 - ₹ 19,99,999

    Are you a passionate educator seeking to shape the next generation of product managers?Accredian is an innovative edtech company empowering professionals with cutting-edge skills like Data Science, Digital Transformation, and Business Management.In this role, you will be at the forefront of delivering world-class programs that equip learners with in-demand...

  • Global Supply Chain Manager

    1 day ago

    Shimoga, Karnataka, India beBeeSupplyChain Full time ₹ 14,00,000 - ₹ 17,00,000

    Job DescriptionWe are seeking a highly skilled Global Supply Chain Manager to lead our supply chain operations. This is a critical role that requires strong leadership, strategic thinking, and excellent communication skills.Key Responsibilities:To develop and maintain effective supply plans, ensuring uninterrupted supply of generic formulations across...